Generation V women need clothes!

Attention fashion designers and retailers!

Haven’t you noticed that women over 40 are taking more of an interest than ever before in the way they look and dress?

They are taking care of themselves, feeling younger and want their appearances to reflect that.

In fact, a survey of 1,001 Americans between the ages of 42 and 60 revealed that there’s a new subset of boomers called Generation V (V for Vitality), who feel 12 years younger than their chronological age.

Gen V’ers  are making health and wellness a priority and have more energy and vitality than most other people their age, or than their parents did at this age. They exercise, take vitamins, and are optimistic about life.

And we all know when you feel good, you want to look good and you want to shop!

So, when are you going to start paying attention to us Gen V-er’s, because we’re still finding that there is a big gap out there.

We don’t want to dress like teenagers, but we don’t want to dress like grannies. Where are the stores that sell stylish, comfortable,and classy clothes for women like us?

If you’ve found a store or designer you like, we’d love to hear from you!