Interesting post at Newsweek about a new trend happening with models. It seems there’s a swing away from serious looking pencil thin young glamazons to more real looking models -everyday people of all shapes sizes, who exude their own unique kind of personal style no matter what they are wearing.
Apparently, it’s all because of bloggers like Scott Schuman, who we’ve written about before, from The Satorialist. His candid person-on-the street fashion photos have inspired the fashion industry to make the change.
First it was the Dove Pro-age ladies… now this. Looking forward to seeing many more magnificent midlife mamas and boomer babes!
(Let’s hope these real models smile and laugh a little. We’re sick of looking at photos of teenage girls with sucked in cheeks and sour faces. Life is too short to be frumpy and too short to be so serious!)
Dove Pro-Age Ad
There must be something in the air because the tide seems to be turning. Our image of the perfect body is shifting and suddenly it’s o.k. to have some meat on your bones.
First there was the news from Spain that underweight models had been banned from the runway. Next we started seeing curvy Dove pro-aging nude grandmothers popping up on billboards in Times Square. Just recently, we all went wild cheering on full-figured singing sensation Jennifer Hudson, who has since landed the gold stamp of approval and cover of Vogue.
Now, this just in…Michael Kors and Calvin Klein are finally jumping on board this “bigger is beautiful” bandwagon and have begun to produce designer clothes for plus size gals. The lines are being sold sold at Macy’s, Bloomingdales and Lord and Taylor and run from $50 for a blouse to $250 for a trenchcoat.
It’s a godsend for boomer women who still want to look stylish and chic despite some extra menopausal pounds. After all, 62% of American women are a size 16 or over. It’s unrealistic to think that we are going to stay our high school weight forever.
Trying to find high quality, fashionable goods for those of us that are over size 16 has been a struggle for years. The high end fashion designers have thumbed their noses at the plus size market for far too long. We salute those designers and stores that are finally waking up to reality.
Women of all ages and sizes still want to look and feel fabulous!!
Just got back from NYC and saw the new Dove Billboard of the nude “Grandmother” in Times Square.
If you haven’t heard, Dove has a new campaign out out that boldly challenges the “only-young-is-beautiful” stereotype. The campaign, called Pro-age, features real 50+ plus women tastefully un-covered, wrinkles, grey hair, curves and all.
Now when we first heard about this we wondered, “Do they really need to have these women naked on a billboard to prove that older women can still look great?”
But after seeing at the beautiful photos by photographer Annie Leibovitz, we’re thrilled that the issue of women 50+ being invisible in the media is finally being challenged.
It’s empowering to see these attractive, vibrant boomer women with real bodies up there, proving that you can be stunning at any age.
Bravo to the models. They really have guts! We applaud you for being trailblazers and helping so many women feel good about aging honestly.
