What to Wear When You Travel To Europe

Wondering what to wear on your trip to Europe?  Here’s something you may want to think about. While North Americans love bright colors and bold patterns, Europeans prefer a darker, quieter look.

You may be used to packing bright, clear pinks, reds, blues, and oranges for a vacation in America or the tropics, but Europeans go for a quieter look. The Eurochic color palette is made up mostly of neutrals, neutrals, darker shades, and quieter patterns. The look is more subdued and sophisticated, rather than bold and sporty.

With that in mind, here’s a few ideas for travel outfits that you can wear if you want to blend in a little more.

What to Wear to Europe

This is a great outfit for your flight over because you can remove the sweater if it gets too hot. Neutrals and dark colors are part of the Eurochic look.


Travel Look


Black and White Stripes are classic and always appropriate worn with dark pants. Add a touch of American style with this cobalt blue bag. High quality leather accessories are part of European style.

What to Wear to Europe

A scarf adds sophistication and is a great way to bring in some color when you are wearing a neutral or dark outfit.


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  1. In addition to what I wrote earlier, being European and travelling to the U.S., can you help me with this:
    The largest problem I face when in the U.S. is the big difference between temperature outside (I usually travel to New York, Washington DC, and Miami, in spring/summer) and the freezing, airconditioned conference rooms inside. Not used to that, I don’t know how to dress for that. Usually, I end up with a chunky fleece sweater or my coat over my business outfit in the rooms. And socks! And then taking all that off again on the way out.
    How do you keep elegant with that large change in temperature inside/outside??

    • Hi Stenna,
      One of the things that has worked for me is a cashmere wrap. They are perfect for those freezing conference rooms and look very chic. I have a few in red, coral and leopard print. I purchased them at Neiman Marcus and always take them with me when I travel. They’re great on planes too.

  2. I love this look and your suggestions. However, I’m European (Dutch)and facing the opposite problem. I travel to the U.S. several times a year, for work. And always end up feeling quite underdressed, in my casual, dark-coloured European style. What should I pack, next time?!

  3. At 40, you are still so young! I can’t believe people of 40 would need this advice! You are a long time old. Enjoy life!