Chico’s Launches #HowBoldAreYou Campaign

Forget, How Old are You? ……..The question is, HOW BOLD ARE YOU?

I was in NYC last night for the fabulous launch party of Chico’s #HowBoldAreYou Campaign, which is out to prove age is just a number and encourages women to grow bolder, not older. I had my bold moment when walked the paparazzi-lined red carpet in this cute pink Chico’s dress. With the cameras flashing wildly and video rolling, I felt like a movie star. WOW!!

Deborah Boland attends Chico’s #HowBoldAreYou NYC Event at Joe’s Pub. (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

The event was held at Joe’s Pub in NYC with a scrumptious dinner afterward at Indochine, and you won’t believe who was there…….

Panio Gianopoulos and Molly Ringwald attend Chico’s #HowBoldAreYou NYC Event at Joe’s Pub on March 12, 2018, in New York City.

Yes, that’s Molly Ringwald pictured here with her husband, Panio Gianopoulous. Molly was on hand to celebrate and perform for us. Did you know she is a talented Jazz singer?

Tracee Ellis Ross speaks on stage during Chico’s #HowBoldAreYou NYC Event at Indochine on March 12, 2018 in New York City.

The adorable Tracee Ellis Ross shared some heartfelt thoughts about her growing bold journey with us. She said she always had an idea of who she wanted to be when she was young, and she spent a lot of time discovering and exploring “her”, and as she grew older, she has gained the confidence and boldness to become that person. Isn’t that a lovely way to put it?

Next, she introduced the dynamite Chico’s #howboldareyou video that leaves shivers up my spine and makes me so proud to be a part of this campaign. You have to WATCH THIS!

Molly Ringwald performs on stage at Chico’s#HowBoldAreYou NYC Event at Joe’s Pub on March 12, 2018 in New York City.

Molly took to the stage and before diving into a few tunes she talked about how’s she feels she’s become bolder and more confident with age. She credits her many life experiences and working at things every day for making her a better writer, singer, actress, and mother.

Tanya Foster @tanyafosterblog, Elaine Davis @squarepearls, Catherine Grace O’Connell @catherinegraceo and me, Deborah Boland @fabulousafter40 (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

The crowd loved it, including my fab friends!  Recognize these gals? This was the second time Chico’s had brought us together in NYC to be involved in their campaign. The first was a few weeks ago when they asked for our feedback and input into the launch.

Tonya Parker @therealchiclife, Jamie Lewinger @moreturquoise, Lisa Hale@thesilverstylist and Susan Kanoff @themidlifefashionista (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

We were all so impressed with all the research they had done interviewing women about what they wanted, and how interested they were in what we had to say. We came home excited to help them with their mission to redefine society’s perception towards women as they grow older. 

Janet Gunn @thegratefulgardenia , Cathy Williamson @themiddlepage, and Shauna Robertson @chicover50 (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

I’m excited to be working with these bloggers as ambassadors for Chico’s, a brand that is truly first class!

Diane Ellis, Tracee Ellis Ross, Shelagh Stoneham,  and Lesley Jane Seymour (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

I also got to meet Brand President Diane Ellis (far left). There’s Tracee, the lovely Shelagh Stoneman – SVP of marketing for Chico’s ( She’s originally from my hometown of Burlington, Ontario), and finally Lesley Jane Seymour- former editor of More Magazine, who emceed the event.

Adam Glassman and Actress Tracee Ellis Ross (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

Does this fellow look familiar? That’s Adam Glassman, creative director at O magazine with actress Tracee Ross.

Molly Ringwald and Tracee Ellis Ross (Photo by Dimitrios Kambouris/Getty Images for Chico’s)

And these two beauties again, who prove it’s all about getting bolder, not older! Do you want to be part of the #howboldareyou campaign? Chico’s is selling #howboldareyou t-shirts (all ages) on their site, and if you snap a selfie you can post it on Instagram and show the world that ageism is a thing of the past! Here are the links below, and to my dress too!

All the bloggers and attendees here are wearing Chico’s clothes ( new arrivals). You will find them here.

Stay tuned for more exciting Chico’s things coming soon!

Thanks to Chico’s for sponsoring this post.

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