Body-Type

You’re Covered Perfectly with this New Line of 40+ Clothing

Dressing after 40 can be a real challenge. Our bodies are changing, we’re getting a little rounder and softer, and it’s hard to find clothes to fit right and cover up the not so perfect bits.

Thankfully, Pauline Durban has come to the rescue. At 56 Pauline came up with the brilliant idea for a clothing line I love called, Covered Perfectly.  Here’s the interesting story behind these very practical and stylish designs that you will definitely want to check out.

Deb: Deborah Boland miniPauline, they say the best ideas spring from a problem.  Tell us what was going on at the time when you invented Covered Perfectly.

Pauline:  I was looking for something to wear to a party, and nothing was working. There I was standing in front of the mirror, with a pile of clothes on the bed, feeling very frustrated.  Then I realized it’s not me, it’s my clothes.  The sleeves on my clothes were too short to cover that part of my arms that I’d rather not reveal. The tops weren’t long enough to cover my tummy.  It dawned on me that there was no one out there designing clothes for me!

Deb: I can relate. I can’t believe how hard it is to find a top or dress with sleeves these days. I’m tired of always having to wear a jacket or sweater over top of my clothes because I don’t want to bare it all, or I’m just plain cold.

Pauline: It turns out that we’re all having these problems. When I discussed this with my friends, I discovered that they were experiencing the same thing. They didn’t know where to turn…..And you know it didn’t matter that people told me I looked great. It truly came down to how I felt about myself.

I wanted to wear comfortable clothes that covered my “issue” areas and flattered my shape, but finding clothes that fit the bill was a huge challenge.

Deb:  That’s when you got the idea?

Pauline: YES, it was May 2012! I just knew that there had to be a solution. So I set about to design a line of ladies tops that cover all the right parts…perfectly! I wasn’t a designer, I had a business background, but I knew I could make this work.

Deb: The fabric is fabulous. What are your tops made from?

Pauline: Well, before starting Covered Perfectly, I looked at many fabrics and blends. My search finally led me to MicroModal which is a natural fabric made from the fiber of the European Beechwood. MicroModal is luxuriously soft, breathable and keeps you cool, and not just when the weather is warm! I knew that I had found exactly what I was looking for.

It was also important to me that my designs were made in the USA, and I’m proud to say that I accomplished that. My line is cut, sewn and put together for you in sunny Los Angeles!

Simple Comfort Simple V and Wrap Over

 3 styles:  Simple comfort | Simple V | Wrap Over

Deb:  Which have been your most popular styles so far?

Pauline:

Oh gosh, everything has done so well, but I’d say that women really seem to love the 3/4 length sleeve Simple Comfort with the round neck, the Simple V, and the Wrap Over.

I think another reason these styles have been a big hit, aside from comfort, is that they are reasonably priced. Our line ranges from $29.95 to $ 59.95, and we have a “Buy 2 get your 3rd FREE” promotion.

Deb: Congratulations Pauline for seeing this idea through.  These tops are a much-needed item for women in their 40’s, 50’s and beyond, and yours is an interesting story that might inspire our readers who have ideas for other products for our age group. Anything else you want to add?

Pauline: I only want to say,  remember the story I told you about me and the pile of clothes on the bed? While that isn’t going to happen to anyone with tops from Covered Perfectly, I want to remove the risk factor completely!

I’d like to offer Fabulous Over 40 subscribers a 20% discount off of their first purchase! Just use FAB40 at checkout.  We take Paypal or credit cards. Thanks, Deborah and Happy shopping at Covered Perfectly.

This is a Fabulous After 40 Sponsored Post. All opinions are mine.

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8 thoughts on “You’re Covered Perfectly with this New Line of 40+ Clothing

  1. This is the best idea! I do not like like my skin exposed, especially in the summer time. The hot sun feels like it burns right through your skin. Cottony, cool, and flowy, lol! That’s what I like, and it looks like your line has exactly what I am looking for. Thanks!

  2. Dear Deborah,
    I’m 45 and confident about how I dress. However, in the last few months that I’ve received your newsletter, I’ve learned so much about which colors combinations, cuts, shoes and accessories emphasize the ADVANTAGES of this fabulous period of my life. I always learn something. I also noticed how dedicated you are to spotlighting the accomplishments of women over 40. So not only are you serving me and others like me, you’re also boosting the careers of others. WOW! Thank you for being such an inspiration. Keep those fabulous newsletters coming.

    1. Wow Carolyn, You made my day. Thanks so much for that lovely compliment. Gald to have you as part of the community! Please let me know what topics you would love to see more of.

  3. What about those of us who do not wish to expose so much neck or decolletage? I do not like v-necks, low cowls, square necks, deep vees, boat necks.

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