Every so often I like to profile a 40+ blogger friend whose personal style is distinct and inspiring. So this week meet Annette Hoeldrich.
Annette is the creative force behind Lady of Style, a fashion and style blog for mature women. Each week she showcases her outfits in a series of photos taken in her hometown of Bavaria, Southern Germany.
In a world where many women are trying to cling to their youth by dressing ultra casual and even very racy, Annette is a breath of fresh air. She always looks polished, modern and lady-like. Annette has fabulous style and the confidence and class to carry it off. I chatted with her recently about her lovely way of dressing that makes her a Fabulous After 40 Styleblazer.
Deb: Annette, How would you describe your style?
I love and feel most confident in classy, feminine. elegant attire worn with chic and trendy accessories. Dresses are my favorite garments, especially figure flattering wrap dresses. When I incorporate trendy pieces in my outfits I always make sure to give them my signature. I am not a fan of too casual looks and when I wear jeans, I prefer dark blue ones. I like to style jeans with a classic blazer and heels.
Deb: If you could go back in time to experience the fashion of a particular era, which era would it be?
I love dresses and have usually styled them with classy pieces like a blazer and heels which is a very safe option. I still wear this look to the office or more formal social events where this is the appropriate dress code. However, I now might pair a dress with a black leather jacket or wear it with booties instead of heels or classic knee-high boots.I especially love a style mix of classy and current, trendy pieces.
Deb: How often do you shop, where, and what are you favorite things to buy?
Annette: Since I live in the countryside with not much choice of local shops, I shop 90% online. When I am travelling, I love to do extensive shopping trips to my favorite stores. My daughter is studying in London and when I am visiting her, I take the opportunity to have a look around, often together with her. As she is studying Fashion Communication and Promotion, I love her insight and style advice. She is always encouraging me to wear new and trendy pieces and introduces me to new brands.
Favourite things: Dresses, tops, blouses, accessories, handbags, shoes.
Least favourite: Swimwear!! Haha…for obvious reasons ;-) Buying a bikini or bathing suit when you are not yet in bikini-shape plus very pale and then a neon lit changing room is probably every woman’s shopping disaster!!
But I also don’t like buying jeans. I don’t have many and rely on NYDJ as I know they will fit my body.
I shop at Mango and Zara, I like Massimo Dutti and when I am in London, I visit Banana Republic, Jigsaw or J. Crew. Unfortunately Ann Taylor is not available here in Europe and shipping costs and taxes from the States are quite expensive. Otherwise I think I’d be a regular customer!
Deb: We all have style challenges. What are yours?
Annette: The weather! Here in the Bavarian Alps in Southern Germany, we tend to have a long period of cold weather with snow. I cannot always dress the way I would like to but often need to wear warm clothes. Now in winter, that means snow boots, a coat, gloves… Often I take a pair of extra shoes to the office and change there.
I am a 100% summer person and I am struggling with winter!
I am an hourglass shape and most trousers either fit around my hips or my waist. As I mainly shop online, I have tend to order one size up when I am in doubt. Luckily I have a very skilled seamstress who will alter everything for me.
Hemlines – why are so many dresses and skirts so short?
Deb: What type of accessories do you prefer and do you have any special ways you like to wear them?
Annette: Jewelry is a must! Until recently I wore a lot of statement necklaces but currently I am especially fond of more delicate or refined pieces. I feel naked without a necklace! Only when I am wearing bigger earrings like chandeliers I don’t want to overload my look and will refrain from a necklace. Shorter necklaces and statement pieces I will always wear under my blouse or top although it is popular to wear them on top.
I do wear scarves but they are not my no.1 accessory unless it is for keeping me warm! Handbags, for sure! Unless I am using a classic, basic bag in a neutral color, I will always change and match them with my daily outfit!