Makeup For Women Over 40: Ten Tips to look Fabulous!

Can makeup help you turn back the clock? Celebrity makeup artist Deborah Williams answered that question for me.

Deborah Williams of Grace Makeup for Makeup for Women Over 40


Deborah is the founder of GRACE ( and author of The Grace Factor. She specializes in makeup for women over 40 and helps us look our best!

Deborah says makeup can almost reverse aging. “Time marches on, but there’s a lot you can do with the colors you wear and makeup choices and how you apply it to help you look as good as you ever did. Some clients tell me they’ve never looked better! The way to do this is with color and care and forgetting what used to work for you at 18 or even 28. Learn what will work for you now.”

Here are some of the makeup tips for women over 40 Deborah gave me to get a head start on aging with GRACE:

1. Know your colors

For this, you may need to consult an expert (Deborah at Determine whether you’re winter, summer, spring, or fall. You may remember when this was the hot thing to do, and it still should be. Wearing colors that suit will make you look brighter, fresher, and younger and bring out your best.

Your season is one factor that also determines the colors to use on your face, particularly for your eyes and lips. However, please note that your colors may flow as you age. If you were a winter when you were 18, you might fall at 48 —depending on skin tone and hair shade!

Makeup by Grace Karen Brunger

2. Go Softer

Don’t use the heavy streak of Cleopatra black eyeliner that may have worked in the past. Ninety percent of the time, the color used in your brows should be the color used as the first contour to shape your eye.

3. Remember your Roots, Please

You want eyelashes to frame your eyes, not spider webs. To achieve this, apply mascara to the roots only to give a lustrous look and pull the brush up and out of the eye to open it up. Don’t ‘ski’ down the top of the lashes.

4. Outside Only

Don’t use mascara on the inner eyelashes (closest to your nose!). This tends to draw attention to the heaviness in the eye bag

5. Glow with Blush

Don’t use blush to shape your face as you may have in the past. Instead, dust lightly on the apple of the cheeks to give a healthy glow.

6. Careful when you Line

When lining your lips, ensure that the pencil is either on the inside of the lip outline or the lip or that the pencil skims the outside lip line for the most natural look.

7. Watch the Frosted Shadows

Frosted eye shadows are delicate, but only at night. Use where the candlelight will enhance and not make it gleam too harshly.

8. Play up the Positive

Accent Your Choose your best feature and accent it. Select either your lips or your eyes, but not both.

9. Be sure to wear foundation

Foundation not only evens skin tone; it can make the years fade away. Use it to soften areas that have shadows.

10. Reduce Eye heaviness

Eye makeup for women over 40 needs to be light and natural. Use a single light tone of neutral shadow in a light wash from the lashes to brow bone to reduce heaviness around the eyes.

The Grace Factor Deborah Williams

To discover more makeup tips for women over 40,  check out The Grace Factor.

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4 thoughts on “Makeup For Women Over 40: Ten Tips to look Fabulous!

  1. Black eyeliner …. while my hair is light, but eyebrows are still very dark brown to black. 44 y.o. and black still looks best on me.

  2. The woman in the picture looks as if she is only wearing lipstick. Her eyes are not accentuated at all. Is this the look she recommends for all women of a certain age? I think you get a much more vibrant and youthful look by lining the upper lid and contouring with eye shadow.

  3. Excellent information! I have to use concealer every day! And I’m so happy there’s mineral makeup because it’s light, and I still have very oily skin! It makes you feel more ‘pulled together’ to wear makeup daily! ♥

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