Seasonal Make-Up Trends for Women Over 40

Make up over 40Do you feel compelled to update your make-up wardrobe every season?

Do you go to the cosmetic counter, see what your favorite cosmetics company is promoting for springtime, and then fall into the trap of spending hundreds of dollars in order to feel “on trend?”

Guest Expert Beke Beau says, You may be throwing away good money for products that won’t accomplish what you hoped they would, that is, to make you look better.

The busy bees who work for the likes of Estee Lauder and L’Oreal (mega companies that own most of the brands you know and love) get their creativity all tied up in a bunch to come up with seasonal campaigns that will draw you to their offerings.  Each season, they offer a coordinated palette of colors and textures that they want you to assume will work on anyone.  While aging skin and basic color theory prove otherwise, you are still left with expensive piles of products that aren’t right for you.

As you move on past age 40 or so, the skin to which you apply make-up changes.

Eye shadows with too much shimmer, for example, only highlight the crepe-like texture that would otherwise be minimized with more matte shades. 

Lipstick shadesSimilarly, frost in a lip color will make the vertical lines in your less than plump lips stand out.  Better to go with cream formulas.   Seasonal make-up collections don’t take skin condition into account, and most of what you’ll see displayed, particularly in shadows, are shimmers and frosts.

More important is the issue of color choice.  In order to make counter displays more desirable to approach, and worth risking the inevitable hard sell from the persuasive salespeople, the brands often add bright, sparkling colors, particularly as components in palettes.  You might be intrigued and then drawn to a vibrant purple or blue, an acid green, or perhaps, as in 2012, a tangerine orange inspired by the Pantone Color of the Year.  But does a color that looks great on a wall or as a vase belong on your eyes?  Probably not.

What About Seasonal Make-up Trends?

So if it’s not in your best interest to succumb to seasonal make-up trends, then what do you do?

  • Start with a basic, working selection of matte eye shadows, e.g., a pale base shade with some corrective properties
  • Try a medium and a dark-toned neutral with the right undertone for your eye color
  • Use a long-lasting black or dark brown eye liner
  • Your blush can be clear rose, coral or pink
  •  Keep your lips soft too, with the same color as your blush
Over 40 make up tips

Meet our make-up expert, Beke Beau!

However, if it will make you joyful to try a trend that you’ve read about in a beauty magazine, shop smart.  Avoid spending a fortune on entire “looks.”  Pick one or two products to play with; you can, for example, smudge that sparkly teal eye pencil into your black or brown liner for a bit more dimension, or try a light wash of that “must have” indigo shimmer over your matte base to add depth.   And if the products end up looking silly (highly likely), you’ve still had some fun without breaking the beauty bank.

Beke Beauis a celebrity make-up artist you will want to check out at www.BekeBeau.com!



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