I’ve decided that if I ever wanted to take my business to the next level I have to jump in and get some new headshots (one conservative/professional and the other more casual and friendly) for my new website. I need some direction as to how to best portray myself and my image out there in the business world. I’m relying on you for your professional expertise.
I consulted with Lucy for her professional headshot and here’s some of the suggestions I had for her:
Since Lucy is a bankruptcy lawyer in a conservative town In Texas and works with a lot of older people it is important she dresses conservatively with a lot of authority.
I suggested she wear a jacket ( adds instant authority) in navy blue ( which projects professionalism and trustworthiness) and a bright colored shell top underneath tho show a little femininity and personality. Red was a great choice because it sends a message of power. With just a touch of red showing, it also created that little bit of excitement to her overall serious look.
As for jewelry, I suggested she wear simple, classic bold jewelry such as this chain necklace in gold. Gold sends an executive signal ( think gold watch) and also complemented her skin, hair and eye tones which were on the warm side.
Lucy’s hair was brown with blonde highlights. I thought she would look more powerful with rich deeper auburn hair and suggested she
darken things a touch, which she did. I also stressed the importance of having her make-up professionally done.
Finally, I gave her many pointers about how to warm up and pose for the camera, so she felt confident and relaxed. Here is the result.
Lucy wrote to me and said: “I just wanted to thank you for all your great suggestions and tips on how to make the most of the professional head shots. I tried to incorporate all your suggestions and yesterday finished my first of two photo sessions. I even managed to find a Theory jacket in my size on the way to the shoot! Nothing like waiting until the last minute. I did get a professional make-up artist who did her magic on me. From the pictures I was able to view while we were in progress, I was just amazed!
Thanks again and keep up the good work!”
PS–I love your blog and always looks forward to new postings!”
Lucy – Over 50 “Fabulous after 40” Reader